ROLE
visual identity
graphic design
motion design
layout design
graphic design
motion design
layout design
ABOUT
Event visual identity and visual design production, involving graphic design, motion design and layout design across all touchpoints for Creative Leap: Creativity as a Competitive Advantage in Business.
The morning seminar that explored how creativity translates into economic value and how organizations can foster a culture of innovation. The event also served as the launch for new Aalto University research, conducted in collaboration with Fiskars, Kemira, Marimekko, Posti, Raisio, Sitra, the Finnish Tax Administration, and Yellow Method. The research outcomes demonstrate that creativity-promoting leadership is a crucial component of financial success, proving that companies with a culture of creativity are more profitable.
The morning seminar that explored how creativity translates into economic value and how organizations can foster a culture of innovation. The event also served as the launch for new Aalto University research, conducted in collaboration with Fiskars, Kemira, Marimekko, Posti, Raisio, Sitra, the Finnish Tax Administration, and Yellow Method. The research outcomes demonstrate that creativity-promoting leadership is a crucial component of financial success, proving that companies with a culture of creativity are more profitable.
The identity was designed to resonate with a target group of researchers, business leaders, and decision-makers.
EVENT
Creativity as a Competitive Advantage in Business, 12.11.2025. Dipoli, Espoo.
Event stream recording available on YouTube (in English).
Event stream recording available on YouTube (in English).
TEAM
Riikka Mäkikoskela, project manager, Aalto University's Radical Creativity
Ida Muhonen, project coordinator, Aalto University's Radical Creativity
Merle Karp, visual designer
Matti Ahlgren, portrait and group photography of researchers
Nikita Gavrilenko, event documentation
Ida Muhonen, project coordinator, Aalto University's Radical Creativity
Merle Karp, visual designer
Matti Ahlgren, portrait and group photography of researchers
Nikita Gavrilenko, event documentation
Key visual
Presentation slides with quotes from research outcomes
Social media carousel post. Group photo by Matti Ahlgren.
Main event video
Still frames from main event video
Information design of research outcomes
Information design of research outcomes
Graphic design of framework for studying organisational creativity
Art direction for photography. Group and portrait photos of the researchers by Matti Ahlgren.
Banners and email invitation
Social media carousel post. Portrait photos by Matti Ahlgren.
Sticker sheets and individual sticker designs to disseminate the research outcomes
